Johnnie Moore posted a great link; Truth in Advertising
There’s a conversation going on, A Dance which we recognise and accept, but now one will tell the truth. That’s why Dilbert and Scott Adams are so good, because they tell a truth we dare not even whisper at work.
Selling is the same. The layers of dance have been inserted into “Selling” which have taken the conversation away. Now in most cases, it’s business as usual, and this dance will go on for most of commerce. Just go watch a customer and seller meet, and work out the hidden conversation!!
What if for one day, like in Liar Liar, we had to tell the truth!!