Rick Levine co-author of Cluetrain, and Chocolatier/Founder of Seth Ellis Chocolatier, a small chocolate manufacturer in Boulder Colorado, is my guest. We talk Cluetrain of course, and 10 years on, and more importantly, Chocolate! Who is Rick Levine? I’ve wanted to know for ages since he’s less prolific on Google, than his other co-authors. But of course, he alone wrote Cluetrain, because on many searches for Cluetrain, his name is alphabetically the first!!
It’s 10 years on from Cluetrain, and the 10th Anniversary Edition of Cluetrain is now published, with a new introduction and chapters by the authors. Having recently interviewed Chris Locke, I’m on a roll here with Rick Levine, the second of the four co-authors kindly giving me time for a nice long interview. Two co-authors interviewed, and two to go!! You have to give all four co-authors credit for being so accessible over the years, and practising what Cluetrain preaches, with open and accessible conversation.
It’s another long interview. Apologies if you like your podcasts much less than an hour. If you love your chocolate then keep listening!