I don't need to read too much on the Internet, I just go to Gary Murphy's weblog, where he has a link to this!
rethink the cool
If this is for real, then it's an attempt to challange a brand and a logo, by hitting back with an Anti-Brand. In this case against Nike. So pre-order your shoes and stick one up Nike.
This looks and sounds really exciting, because as I've said for a long time, it's about time some of these corporates received a good kicking from some competitioin. I don't feel that strongly against Nike, but I like the principle, and possibility.
I hope this is the first of many, not just against Nike.
My fear is these things become brands which are just as bad as the brands they kill!
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