« Inspiration, Perspiration, Empath, and Lots of Courage | Main | My Ego Comes First »

Saturday, September 13, 2003

No Logo - Kill the Brand!

I don't need to read too much on the Internet, I just go to Gary Murphy's weblog, where he has a link to this!
shoe05.jpg
rethink the cool

If this is for real, then it's an attempt to challange a brand and a logo, by hitting back with an Anti-Brand. In this case against Nike. So pre-order your shoes and stick one up Nike.

This looks and sounds really exciting, because as I've said for a long time, it's about time some of these corporates received a good kicking from some competitioin. I don't feel that strongly against Nike, but I like the principle, and possibility.

I hope this is the first of many, not just against Nike.
My fear is these things become brands which are just as bad as the brands they kill!


TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/3506/121159

Listed below are links to weblogs that reference No Logo - Kill the Brand!:

» Just Undo It? from The Ourhouse Weblog
The AntiBrand: blackSpot sneakers, a project by Adbusters, attacks Nike directly. In so doing they take on what has become one of the great icons of the branding age. I agree with Tony on this, who comments: This looks and... [Read More]

» Just Undo It? from The Ourhouse Weblog
The AntiBrand: blackSpot sneakers, a project by Adbusters, attacks Nike directly. In doing so they take on what has become one of the great icons of the branding age. I agree with Tony on this, who comments: This looks... [Read More]

Comments

Post a comment

If you have a TypeKey or TypePad account, please Sign In