Get a Blowie from an ex-Hooker!

Consumers don’t just drink Blowfly Beer, they designed it – on the net. And they’re in line for a piece of the action. It’s a new business model right on target for a virtual age
Check it out. Fancy a Blowie!
"the help of former Wallaby (Rugby) Phil Kearns, who agreed to join the board and provided valuable advice – not to mention some high-profile contacts. He was also involved in the launch in 2002, pulling beers at a bar in Sydney with a banner above encouraging punters to “get a blowie from an ex-hooker”.

And check out the story in Australian Financial Review - Creating the Buzz
He combined this idea of building a product around the client with the way a Helsinki soccer team, coming last in its division, used SMS technology and the input of its fans to start winning matches. In 2001, the new owner asked the club’s fans base to vote on which players they thought should be kept and what plays the team should make.
The fans were even invited to training and the decision of the majority ruled. The result was a team that turned itself around to win its division. “The fans knew better than the coaches,” says Mulhall, who couldn’t resist the idea of using his “greenfields” technology to shake up a conservative market. He ensured Brewtopia always instituted the decision of the majority – even when he didn’t agree – and only ever offered two choices.

Now if this isn't a combination of Conversational Marketing (a la Cluetrain and Gonzo Marketing), Viral Marketing, and Fun, then I don't know what is! Hey, maybe things are starting to change.

Thanks to Shannon Cooper for the link. He says he's going to start a weblog, so here's his encouragement; a big fat link before he's even started, because quite a few people are going to read this, I'll bet!