After all, one of the most interesting characteristics of these brands is that they have been extensively documented and rarely replicated.Now why is that? For all the books we read on "excellent" companies, they are rarely duplicated. Johnnie's right,
I think the problem is that too many businesses are selling products without conviction and passion; they stick to the safety of the known.Did you know that until the late 80s Marks and Spencer in the UK never advertised. They relied upon the their shop front, the quality of their product, customer service, and most of all, they treated their staff well. Marks and Sparks was the place to work. This created word of mouth marketing that didn't need conventional push advertising.
What do Marks and Spencer stand for now?
Shareholder value is produced by following the other bits. Pricing and Product can be adjusted within 6 months, so it's not about that is it.
It's about "conviction and passion"