The Antidote to Love!

I think I have the antidote to LoveMarks.
It's Expression.  It's not love that we seek in our products, it's expression.

How do you out-Love-Mark the Love Mark?
Perhaps.....

6. Metaphorical Capital. Our products make it easier for the end user to find and/or express meaning, narrative, metaphor, purpose, explanation and relevance in his/her own life than our competitor's products.

That is quite brilliant thinking from Hugh at Gapingvoid.  Yes Yes Yes.  We read weblogs that are expressive, we express through our weblogs, we want products that help us express ourselves.