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Wednesday, November 24, 2004

The Antidote to Love!

I think I have the antidote to LoveMarks.
It's Expression.  It's not love that we seek in our products, it's expression.

How do you out-Love-Mark the Love Mark?
Perhaps.....

6. Metaphorical Capital. Our products make it easier for the end user to find and/or express meaning, narrative, metaphor, purpose, explanation and relevance in his/her own life than our competitor's products.

That is quite brilliant thinking from Hugh at Gapingvoid.  Yes Yes Yes.  We read weblogs that are expressive, we express through our weblogs, we want products that help us express ourselves.

Posted on Wednesday, November 24, 2004 at 10:02 PM in Business |

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Listed below are links to weblogs that reference The Antidote to Love!:

» expressive capital from gapingvoid
1. First we had Human Capital. You There! Go to the next village and kill everybody because I'm the Chief of this village and I say so etc. 2. Then came Physical Capital. Land, property, factories etc. 3. Then... [Read More]

Tracked on Wednesday, November 24, 2004 at 11:20 PM

» expressive capital from gapingvoid
1. First we had Human Capital. You There! Go to the next village and kill everybody because I'm the Chief of this village and I say so etc. 2. Then came Physical Capital. Land, property, factories etc. 3. Then... [Read More]

Tracked on Wednesday, November 24, 2004 at 11:36 PM

» expressive capital from gapingvoid
1. First we had Human Capital. You There! Go to the next village and kill everybody because I'm the Chief of this village and I say so etc. 2. Then came Physical Capital. Land, property, factories etc. 3. Then... [Read More]

Tracked on Wednesday, November 24, 2004 at 11:48 PM

» expressive capital from gapingvoid
1. First we had Human Capital. You There! Go to the next village and kill everybody because I'm the Chief of this village and I say so etc. 2. Then came Physical Capital. Land, property, factories etc. 3. Then... [Read More]

Tracked on Thursday, November 25, 2004 at 12:01 AM

» expressive capital from gapingvoid
1. First we had Human Capital. You There! Go to the next village and kill everybody because I'm the Chief of this village and I say so etc. 2. Then came Physical Capital. Land, property, factories etc. 3. Then... [Read More]

Tracked on Thursday, November 25, 2004 at 07:42 AM

» expressive capital from gapingvoid
1. First we had Human Capital. You There! Go to the next village and kill everybody because I'm the Chief of this village and I say so etc. 2. Then came Physical Capital. Land, property, factories etc. 3. Then... [Read More]

Tracked on Thursday, November 25, 2004 at 07:46 AM

» Debating Lovemarks from Johnnie Moore's Weblog
Meeting Brian Sweeney, the Kiwi end of the Lovemarks team, was interesting. We had a good-spirited dialogue about Lovemarks. As in, we were both willing to hear each other's points of view. I found Brian more than willing to acknowledge... [Read More]

Tracked on Thursday, November 25, 2004 at 09:12 AM

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