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Thursday, January 06, 2005


James Governor

i remember a real interesting stat-unsupported - but from a MS employee. they pointed out that they spend more with British Airways on travel than BA spends on MS software. it was an interesting idea to ponder.

gabe chouinard

I saw that Microsoft is second on Interbrand's annual listing of "most valuable brands", which got me thinking... how can it be the second most valuable brand despite all of the negative backlash toward the company and its products? Isn't it hard to quantify the worth of a brand in that case? How much of Microsoft's "brand recognition" is based upon its virtual monopoly?

Johnnie Moore

Gab - good question. I think the Interbrand survey is over-rated at best. It's based on all sort of questionable assumptions but is presented as somehow very reliable.

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