Thanks for the link Hugh. One word. Money.
Probably shareholder pressure, to drive quarterly earnings.
You want another company that in the blink of an eye is becoming "they"?
You mark my words. Shareholder pressure.
Last year they were still the darling.
Ok, so I'll keep using Google, but as soon as something better or different comes along, I'm outta here.
I'll keep saying it until I sound like Tom Peters!
China, and India, and Korea, and Brazil, and Russia are looking on, and will kill any company that tries to be a "they". Because "they" will be better and less expensive.
You want to make Apple hurt?
Let's change the name from Podcast to Blogcast (or whatever name hasn't been copyrighted!)
Apple don't deserve the credit on this one.