If you look at the "equation" carefully what it's saying is to network
well, you either have to be intimate with a few people, or meet lots of
people but with less intimacy.
Where most people go wrong is they're slightly intimate with quite a few people!
And this is where these social software groups go wrong. There's not enough intimacy, and most people don't link to enough people.
You either have to be a Thomas Power type (God forbid!) and have thousands of low intimate contacts, or do what you have always done, and have intimate contacts with a few people.
Just have intimate contacts with a few more people, that's all!!
Selling is the same. So many businesses struggle because they won't be intimate with people, or they won't make contact with enough people. They get caught somewhere in between where they have time for no-one!
Someone asked me today what is the point of blogging. It's the same thing. You can have thousands of people reading your blog, or you can a few intimate readers. We make the mistake of thinking the "today I stroked the cat" blog is pointless. It's pointless to most people, but the mother, father, sister, brother, grandmother, friend, and ex-boyfriend, are very interested (and intimate) with the cat stroker.
Funny, but as I keep culling my RSS Feeder to read people's blog, I'm getting rid of the celebrity bloggers, and settling for the people I know. The warm connections.