Beauty is in the eye of the beholder. And then check these comments out on Digg. Can so many people hate the new London 2012 Olympics logo, and be wrong. Occasionally a radical new design comes along which questions and changes our perception, but I don't think it's the London 2012 Olympics logo. And the trouble with design by committee is that they all start to justify what they've done, and lose sight of it being horrible. It's sharp, ugly, badly coloured in, and confusing.
And talking of colouring in, a few months back there was discussion of developing an icon for Melbourne. The best comment I read was the suggestion that an icon should be something that can quickly be drawn by an eight year old. Think Eiffel Tower, think Sydney Opera House, think Empire State Building. In fact, think Apple iPod. So my first reaction was to ask my 5 year old to design something for the London 2012 Olympics. Funny that the BBC website featured the picture above on the front website.
And then with more thinking (but not much), what do you associate with London, and design round that. And blow me down if other people haven't done the same thing. Why does new design have to be radical, why can't it be beautiful and err iconic! The London Olympics are in London because of London, otherwise they'd be in Manchester!!
Finally, in discussion with Johnnie Moore, we might come up with some "Fruit Salad" design using the Frutiger Linotype font to enhance the Fruit Salad look of the new London logo. And I spotted the Donut Logo as well. And of course there's radical and there's RADICAL!