When I wake up on a Sunday morning, what's the first thing I do?
I switch my PC on and read how Manchester United went on, overnight.
I first look at the score on the BBC, and because I have no choice currently, I then read the match report which is as boring as......Cliff Richard!
I don't want a minute by minute, kick by kick report of the game, I want a biased, street language report, as if I'd called Matthew or Jules up, in London.
I haven't found that kind of Man Utd forum or weblog that gives me a totally biased game report, when I wake up on Sunday morning here in Australia, but I'm sure they are out there.
What I'm saying is, there is going to be a huge shift over the next few years away from the conventional media, and when I realise I want some biased reporting on Man Utd, then I can see how it's going to happen!