A facinating story on an alternative theory to the causes of Mad Cow's Disease. This is about one man,Mark Purdey who went against the UK Government, firstly to challenge in court, how organic livestock are treated with chemicals, and secondly, an alternative scientifc theory to the causes of Mad Cow's Disease. The book is called Animal Pharm.
This leads to a wider theory on the causes of modern neurological diseases. I talk with Mark's brother Nigel Purdey about Mark's story, and other theories which include Chronic Fatigue Syndrome.
Sue Knight is the author of NLP at Work, and the third edition of the book is released in Nov 2009. We talk about NLP (Neuro Linguistic Programming), what's new in this edition of the book, the writing process compared with the previous editions. There are new chapters on Clean Questions, Humour, Time, which we discuss, along with other elements of NLP and life!
It's always good to talk to Sue, and one area we discuss is modeling for someone who is recovering from a stroke, and I promised I'd put up a link to the amazing talk given by Jill Bolte Taylor at the TED Conference about strokes, Jill Bolte Taylor's own stroke, and her recovery. And Sue and I have a great talk at the end of the interview about creativity and publishing.
This interview was a great chance to introduce the ideas of Green and Sustainability, especially in a business context, and without hugging trees! Most of us know we need to do something about Sustainability, and equally, most of us aren't doing much about it yet. Trish and Heather have written a great book to show us the easy steps to be doing something, anything!
We talk about Trish and Heather's backgrounds leading to writing the book. The steps towards making a business more Green, the benefits to business in being Green, and the wider issues such as eating bacon!
Dave Carroll, creator of United Breaks Guitars, the song and viral YouTube video, is my podcast guest. Dave created a song and video in response to United Airlines declining to compensate him for his guitar breaking whilst in transit. The song and video is Dave's response.
I've always been curious about videos that go viral on the internet, especial now with YouTube, how they are created and the effect they have on the creator, and stars of the videos. We see a minute or two, but often there are weeks and months of thought going into their creation. I don't think most of the famous viral videos were intended to spread exponentially, and they seem to capture a moment in time, which usually can't be replicated.
Having seen Dave's video, coincidently, from a Twitter link from David Weinberger, whose Cluetrain co-authors I've interviewed in the previous podcasts, I looked into Dave Carroll's work, and realised that United Breaks Guitars, is only a very narrow view of his music creations and style, so I've included some other music in the interview.
Dave now performs as a solo artist, but has a back catalogue from his previous band, Sons of Maxwell. It will be very interesting to see what happens when the follow up songs and videos to United Breaks Guitars are released, and which direction Dave's music career goes on this Internet connected world. I'd love to speak to Dave in a few months time, to take a retrospective look at what's happened this week, and a broader look at his music.
Rick Levine co-author of Cluetrain, and Chocolatier/Founder of Seth Ellis Chocolatier, a small chocolate manufacturer in Boulder Colorado, is my guest. We talk Cluetrain of course, and 10 years on, and more importantly, Chocolate! Who is Rick Levine? I’ve wanted to know for ages since he’s less prolific on Google, than his other co-authors. But of course, he alone wrote Cluetrain, because on many searches for Cluetrain, his name is alphabetically the first!!
It’s 10 years on from Cluetrain, and the 10th Anniversary Edition of Cluetrain is now published, with a new introduction and chapters by the authors. Having recently interviewed Chris Locke, I’m on a roll here with Rick Levine, the second of the four co-authors kindly giving me time for a nice long interview. Two co-authors interviewed, and two to go!! You have to give all four co-authors credit for being so accessible over the years, and practising what Cluetrain preaches, with open and accessible conversation.
It’s another long interview. Apologies if you like your podcasts much less than an hour. If you love your chocolate then keep listening!
I talk with Chris Locke (Rageboy) co-author of Cluetrain, author of Gonzo Marketing, creator of Mystic Bourgeoisie his on-going project/book looking at “New Age” thinking. We cover lots of other stuff, blogging, Facebook and Twitter of course, what Chris has been up to for the last 5 decades, AI and 5th Generation computing, Fame, the next generation.
It’s 10 years on from Cluetrain, and the 10th Anniversary Edition of Cluetrain is now published, with a new introduction and chapters by the authors. What does one of the authors have to say for himself!
It’s a long interview. I thought about cutting it into episodes and editing it to make us both look good, but what the hell, I hate reading a magazine article which suddenly says; “cont on p183”. Go buy the new Cluetrain book, have a look at Gonzo Marketing which has now become prophetic, and of course visit Chris/Rageboy on Facebook.
