"Son, I can't be bothered to explain what a Blog is, so have a read of this article, it will explain it all"!
Fortune - Why There's No Escaping the Blog.
But if Google's internal use of Blogger is any indication, it also sees it as an essential business tool. Since 2003, when it bought Pyra Labs, the company that launched Blogger.com, Google's employees have created several hundred internal blogs. They are used for collaborating on projects as well as selling extra concert tickets and finding Rollerblading partners. Google's public relations, quality control, and advertising departments all have blogs, some of them public. When Google redesigned its search home page, a staffer blogged notes from every brainstorm session. "With a company like Google that's growing this fast, the verbal history can't be passed along fast enough," says Marissa Mayer, who oversees the search site and all of Google's consumer web products. "Our legal department loves the blogs, because it basically is a written-down, backed-up, permanent time-stamped version of the scientist's notebook.
I was trying to explain what a Blog and RSS is to my Brother-in-Law, yesterday, and failing miserably.
He just couldn't see why someone could be bothered to read my weblog, and why people would read other weblogs, let alone this RSS thing. So I'll send him the article instead!!
(And the reason he probably can't be bothered to read my weblog is because he doesn't have an RSS feed to make it easier to read my drivel!!)